Etihad’s “Unbundled” Business Class:
Smart Customization or Cost-Cutting?

News

By [Your Name] | PrestigeFly

Etihad Airways has disrupted premium travel with its new à la carte business class, allowing flyers to pay only for the services they want. We analyze whether this "unbundled" approach offers true flexibility or devalues the business class experience.

How It Works: The New Pricing Tiers

🎟️ Base Business Class ($1,800+ NYC-AUH)

Lie-flat seat
Standard meal service
1 checked bag

💎 Add-On Menu (Sample Prices)

ServiceFeeNotesFast Track Immigration | $50 | AUH arrivals only
Chef’s Table Dining | $120 | Pre-order gourmet meals
Chauffeur Transfer | $200 | Within 100km
Residence Lounge Access | $350 | Full spa + butler

PrestigeFly Verdict: Who Wins?

✅ Best For:

Solo travelers who skip lounges
Day flights (skip paid meals, sleep instead)
Corporate travelers with strict budgets

❌ Worst For:

Expecting full-service luxury
Redemption flyers (awards include all perks)

Pro Tip: The "Business Max" bundle (+$400) includes most extras at a 30% discount.

The Bigger Trend

Etihad follows Air France’s "Première Sec" model, signaling an industry shift:

Lufthansa testing unbundled first class
Qantas considering tiered business on domestic routes

Key Takeaways

✔ More choice for budget-conscious premium travelers
✔ Could lower base business fares by 15-20%
❌ Risks diluting the exclusivity of business class

Etihad’s “Unbundled” Business Class: Smart Customization or Cost-Cutting?